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« Have you Technorati'd yourself lately? | Main | The Investor Relation-ization of Learning » News as a search engine magnetPosted by Bob Brin on September 18, 2005 at September 18, 2005 7:43 AMPropulsion on the Web is like any energy expenditure. Most of your cost is in getting off the ground and most of the benefit comes at cruise speed. PR and marketing communications requires a significant investment in careful crafting and packaging of words. But then you get maximum acceleration by leveraging the heck out of your content, rather than letting it get locked into a press release or newsletter. Merchandize that content by: . . . --optimizing individual pages (press releases, newsletter articles, etc.) for the search engines
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