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September 18, 2005
News as a search engine magnet
Propulsion on the Web is like any energy expenditure. Most of your cost is in getting off the ground and most of the benefit comes at cruise speed. PR and marketing communications requires a significant investment in careful crafting and packaging of words. But then you get maximum acceleration by leveraging the heck out of your content, rather than letting it get locked into a press release or newsletter. Merchandize that content by: . . .
--optimizing individual pages (press releases, newsletter articles, etc.) for the search engines
--creating micro sites for select key words and content
--running pay-per-click ads for your articles on Google and Overture
--using e-notes and e-newsletters
--making it easy for blogs and news sites to pick up your content with RSS feeds
It's the thought that counts; the rest is gravy!
Posted by Bob Brin at September 18, 2005 7:43 AM