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« Achtung Baby | Main | Hail The Onion » Salsa Outsells Ketchup and other reasons you should have paid attention in Spanish classPosted by Bob Brin on October 2, 2005 at October 2, 2005 7:54 PMTo add some hot sauce to our thinking, Hispanic-market-focused PR firm Conexión just joined our Lumin collaborative. They note that, while Hispanic-directed media is rapidly growing in importance (Univision ranks fifth of all TV networks with a full prime schedule), it's often mishandled or overlooked. Since the Hispanic media doesn't yet have the advertising sway of the mainstream media, Conexión says there's a opportunity to get greater value for advertising and PR budgets. However, reaching these outlets is trickier than just translating your press releases and ads. The market is complex, with varying dialects and demographics. It's younger too. Last time the Census folks came knocking, the largest segment of the population was 5-9 year-olds. Those kids are now pre-teen and teenagers. A little salsa with those fries?
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