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The New York Times blog memo

Posted by Rich Sharp on December 8, 2005 at December 8, 2005 11:20 AM

The New York Times is justifying to its newsroom why it has decided to create multiple blogs in a staff memo. The stake in the ground for the Times came in this line from the memo: “A blog is nothing more than a piece of technology.”

We can be literal about this interpretation, or take it in the spirit in which it seems it was intended. News is news, and increasingly, communicated in multiple ways through multiple venues and technologies. As the memo suggests, you take from blogs what you get.

Is the newspaper selling blogs short? What do you think?

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