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« Are you "Experienced?" Again? | Main | WOM Conference Note: Measuring Customer Loyalty with One Question » You’re hungry…you’re hungryPosted by Rich Sharp on January 18, 2006 at January 18, 2006 10:44 AMEach day, consumer marketing comes dangerously close to abhorrent and complete mind control. Ok, so the panic button may have been pressed in haste. But I can envision the next step from Kraft’s new Game Pad to be some sort of implant into the hypothalamus (done in the womb, of course) to tell us that we’re hungry for Kraft products that will delight us from cradle to grave. Or, it's simply a nifty marketing tool designed to bring Kraft brands one step closer to the consumer – literally – by allowing them to play branded games and learn dance steps from a branded, downloadable program. Ooh…suddenly I’m starving for Cheese Nips.
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