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February 28, 2006
Be Very Scared
If I were traditional media, I’d be scared of My Space, too.
Social networks are now ingrained in the behaviors of teens and young adults, and the younger Gen Y-ers and Millennials are right behind them.
With News Corporation’s purchase of My Space, it won’t be long until it becomes a hub for more non-My Space content and a platform for significant advertising.
And when those kids are in their 20s and their sitting down the hall from us, we’re going to have to be one step ahead of them.
Time to think like a teen again – though not a teen circa 1978…
Posted by Rich Sharp at February 28, 2006 4:40 PM