- S.E.C. Sets Rules for Disclosures Using Social Media
- 5 Easy Ways to Stay at the Top of Your Game
- Measuring communications effectiveness
- Forecast for corporate finance activity
- Brand Awareness at the Heart of RTM
- View Archive >
- About this blog
- Branding
- Client service
- Corporate
- Crisis
- Digital
- Healthcare
- Interactive
- Measurement
- Media
- PR
- Research
- Search Marketing
- Social Media
The Lead
|
« An Island Unto Itself? | Main | Who dimmed the lights at NBC? » Be Very ScaredPosted by on February 28, 2006 at February 28, 2006 4:40 PMIf I were traditional media, I’d be scared of My Space, too. Social networks are now ingrained in the behaviors of teens and young adults, and the younger Gen Y-ers and Millennials are right behind them. With News Corporation’s purchase of My Space, it won’t be long until it becomes a hub for more non-My Space content and a platform for significant advertising. And when those kids are in their 20s and their sitting down the hall from us, we’re going to have to be one step ahead of them. Time to think like a teen again – though not a teen circa 1978…
CommentsPost a comment |
