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February 13, 2006
The Best Way To Pitch A Blog…
…is to not pitch it at all. A good example is a post from Jonathan Freed, a correspondent for CNN’s “Anderson Cooper 360”, about a recent assignment to cover Target’s in-house crime lab.
We don’t know if Target (or its agency) pitched the story to “360” in the hopes that it would result in a story and a post on the "360" blog. But kudos to the team if that was the intent. It underscores the importance of understanding that a good story can have more lives than just a quick spot on a news program. Not so with a bland story, but that’s another post for another day.
It also underscores the importance of understanding the media. Cooper’s blog is popular and garners plenty of viewer/reader interaction (31 comments for the Target post so far). Knowing that the correspondent is a “360” blog participant gave the Target PR folks a shot at an opportunity to spread the word online that most others would have missed.
Now if Target can capture the attention of the “CSI” franchise for some on-screen tag-teaming/brand placement…
Posted by Rich Sharp at February 13, 2006 2:50 PM