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« Rethinking the podcast | Main | What the *&*((+#^% Were They Thinking? » Share and share alikePosted by Rich Sharp on March 14, 2006 at March 14, 2006 4:20 PMThe overarching (and overwhelming) theme of this year's SXSW interactive sessions has been content creation and sharing -- something that Corporate America needs to embrace now. Panel after panel have underscored the idea that the mass of humanity online want to create, recreate and share content. Companies may not even realize the amount and kinds of content they have to share with their customers or consumers. Sharing this content, and letting the end users play with this content, can create a tremendous upside for business. Think Nike and their campaign to let you design and order your own shoes. Last post from SXSW...I'm off to the airport!
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