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What the *&*((+#^% Were They Thinking?

Posted by Matt Kucharski on March 15, 2006 at March 15, 2006 6:37 AM

There's a great article in the March 8 edition of the Wall Street Journal on Australia's new advertising campaign, complete with the slogan "So Where The Bloody Hell Are You?" I'd link you to the piece, but those bastions of capitalism at Dow Jones would charge you to view it anyway.

If you do want to shed a few shekels, the article talks a lot about the appropriateness of different taglines, and even gives a list of other popular vacation destinations. My personal favorite -- "Krakow -- It Doesn't Suck Anymore." (that's a joke, so please, if you're from there, relax...!).

Seriously, if you want to hear a little more about our philosophy on taglines, you can avoid sending your money to Dow Jones and instead listen to PSB's Quick Question podcast on the topic.

Enjoy your day...

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