« Be Very Scared | Main | Greatness Beyond Numbers »
March 6, 2006
Who dimmed the lights at NBC?
The whole point of viral media is to garner the source a TON of good will and publicity. So why, then, does NBC continue to kill the vigilante viral “SNL Digital Short”?
Perhaps this is an insidiously viral strategy that NBC is employing and we’re just too dumb to realize it. Yeah, that’s it…I’m NBC, and I’ll leak the cool gangsta rap video featuring Natalie Portman, then make Youtube take it down and anger people. Hey, any pub is good pub, right?
This also happened with the first of these great shorts, “Lazy Sunday (The Chronic-les of Narnia)”, and the “Young Chuck Norris Tribute”. All videos are available exclusively at NBC.
I’d understand it if NBC really wanted to drive traffic to its site – these videos are very nearly the only reason to lure 20-somethings to the tube – and to NBC – on a Saturday evening. But wouldn’t it make more sense to let these videos catch fire on the Web, across blogs and – most importantly – among the Facebook and My Space crowds?
Chinese proverb: Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime. NBC: don’t just give your site visitors the video…send it everywhere you can and lure folks back to your site and your No. 4 network so they can experience the new blood on “Saturday Night Live” and other shows.
BTW & IMHO, Andy Samberg RULES!
Posted by Rich Sharp at March 6, 2006 4:17 PM