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April 10, 2006
Pitching business media? Required reading...
Sorry that I didn't post this sooner (thanks for flagging it, Rich!) -- Guy Kawasaki's blog links to a great interview with Fortune's Adam Lashinsky. Lashinsky's a good reporter, and does a nice job of describing the do's and don'ts of pitching national business media without giving the pat "PR people are stupid" line. If you're thinking about holding a press conference because you have "big news," or think you've got a story for national business media, this interview provides a pretty good litmus test.
Posted by Matt Kucharski at April 10, 2006 11:15 AM
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