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Pitching business media? Required reading...

Posted by Matt Kucharski on April 10, 2006 at April 10, 2006 11:15 AM

Sorry that I didn't post this sooner (thanks for flagging it, Rich!) -- Guy Kawasaki's blog links to a great interview with Fortune's Adam Lashinsky. Lashinsky's a good reporter, and does a nice job of describing the do's and don'ts of pitching national business media without giving the pat "PR people are stupid" line. If you're thinking about holding a press conference because you have "big news," or think you've got a story for national business media, this interview provides a pretty good litmus test.

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