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April 4, 2006
Goliath may fall, but watch where you stand
Our good friend and Lumin collaborative partner Steve Cody 
blogs about large ad agencies' angst over the decline of the 30-second spot. He says that the emergence of consumer-generated media may not be having the same David/Goliath effect in the public relations industry, but that it still presents an opportunity for the smaller shops (including mid-sized shops like PSB, I presume). I would add, however, that all PR pros better be scared, nonetheless. Because billions of dollars in network advertising spending will find a home and consumer-generated media is a great opportunity for advertising folks to get smart on communicating through third parties and influencers in a hurry. The advertising Goliaths may fall hard on a lot of Davids.
Posted by Bob Brin at April 4, 2006 8:04 AM
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