- Cruising on the Integrated Communications Bus
- Enter to win prizes by August 31, 2011 - DEEP Focus Creative Media Contest highlights East Downtown's vibrant community
- Jokes Aside: 10 Signs You Work in Public Relations at Padilla Speer Beardsley
- Why You Should Temper Your Tabs and Focus on Your Feed
- Plugged In Picnic for Pets on July 16
- View Archive >
- About this blog
- Branding
- Corporate
- Crisis
- Healthcare
- Interactive
- Media
- PR
- Research
- Search Marketing
- Social Media
The Lead
|
« Your annual meeting re-mixed -- oh, the horrors! | Main | Watts Wacker is my new hero » PR InsensitivityPosted by Rich Sharp on May 15, 2006 at May 15, 2006 2:13 PMMicrosoft technical evangelist and blogger Robert Scoble has very publicly told the world about his reflections and relationship with his mother who recently suffered a debilitating stroke. If you’re a reader, you know what he and his family have gone through over the past weeks. So you’ll pardon Scoble if he takes swings at the public relations industry’s cluelessness over blogs and, moreover, people. Scoble receives pitches on a regular basis from PR folk, and recently he has had to stop accepting the usual swag heaped upon him from the industry. But as his mother became ill, PR people continued to send him pitches, and he lashed out at their insensitivity. Good show, Robert. If we’re not reading the blog, we don’t understand what you do, what you’re passionate about or what is happening in your life. To pitch you – or anyone else in the blog world or mainstream media – without an inkling of what goes on in your day is disrespectful and makes us look like dolts. We in the public relations industry would be well-served to read Scoble’s post and realize that, though the demands of our clients can sometimes be overwhelming, we need to stay on top of targeted bloggers, the media – and our game.
Trackback PingsTrackBack URL for this entry: CommentsPost a comment |
