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May 15, 2006
PR Insensitivity
Microsoft technical evangelist and blogger Robert Scoble has very publicly told the world about his reflections and relationship with his mother who recently suffered a debilitating stroke. If you’re a reader, you know what he and his family have gone through over the past weeks. So you’ll pardon Scoble if he takes swings at the public relations industry’s cluelessness over blogs and, moreover, people.
Scoble receives pitches on a regular basis from PR folk, and recently he has had to stop accepting the usual swag heaped upon him from the industry. But as his mother became ill, PR people continued to send him pitches, and he lashed out at their insensitivity.
Good show, Robert. If we’re not reading the blog, we don’t understand what you do, what you’re passionate about or what is happening in your life. To pitch you – or anyone else in the blog world or mainstream media – without an inkling of what goes on in your day is disrespectful and makes us look like dolts.
We in the public relations industry would be well-served to read Scoble’s post and realize that, though the demands of our clients can sometimes be overwhelming, we need to stay on top of targeted bloggers, the media – and our game.
Posted by Rich Sharp at May 15, 2006 2:13 PM
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