The Lead

« The Best Publicity Money Can't Buy... | Main | Ad spending on word of mouth "infinitesimally small" and that's BIG! »

No CEO Music Videos, Please...

Posted by Matt Kucharski on June 20, 2006 at June 20, 2006 4:54 PM

In high-tech, National Semiconductor is one of those "behind the scenes" companies that nobody has heard of, but everyone is exposed to (their products are inside just about every electronic device around). The company moved to center stage in the Social Media world, though, with its announcement that it has bought every one of its 8,500 employees a 30GB video iPod

Obviously National executives want these to be used for sharing employee information, training, etc., but it'll be interesting to see if they'll be at peace if only half of the employees use them for their intended purpose. Hey, given the pitiful readership levels of most employee newsletters, 50 percent use rates would be a coup! Let's hope that executives have the patience to let this innovative initiative percolate a little bit. It could have some pretty big implications for employee communications...

Trackback Pings

TrackBack URL for this entry:
http://www.psbblog.com/mt-tb.cgi/23

Comments

Post a comment

Name:

Email Address:

URL:
Remember Me? YesNo

Comments: