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The Lead
| August 2006
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« July 2006 | Main | September 2006 » Email Marketing Subject Line TipsPosted by Bob Brin on August 30, 2006 at 6:44 AMThe email engineering folks at Vertical Response posted a blog entry on basic tips for email subject lines to increase your campaign open rates. I would add to #4 -- Put the most valuable information up front -- that you don't want to waste that subject line real estate with "Fall Newsletter or ACME Newsletter." Your subject line is like the rail item on a newspaper's Page 1. That's where you hook 'em in. Email readers are weeding and feeding, meaning most of us are just trying to delete as many generic emails as possible to get to what matters -- emails from Mom, the boss, clients, etc. So use those 40-50 characters like a scarce resource! Kids These Days...Posted by Matt Kucharski on August 21, 2006 at 6:35 AMMy good friend Leo Bottary at Hill and Knowlton requested postings from different agencies on the issue of recruiting talent for your firm. Here's a link to the posting. Finding, recruiting and retaining talent is clearly one of the biggest strategic challenges facing the public relations field today -- agency and corporate. What worked for us when we were "kids" just doesn't resonate anymore. Those of us over 35 need to tune into this or consider retiring... Penguins, breadcrumbs, and oil, oh my!Posted by Sarah Voigt on August 4, 2006 at 9:38 AMIn what seems to be a "very special episode" of Punk'd, news reports this morning tell the story of a seemingly tongue-in-cheek animated short posted to YouTube that appears to have been created by PR firm DCI. DCI isn't commenting on their clients or the work they do for their clients. The lampooning of "An Inconvenient Truth" is all but a trail of breadcrumbs leading to the cottage of a particular fossil fuel merchant. But the posting raises ethical questions of disclosing the true source of such items in a public forum on the web -- particularly as more information seekers turn to alternative resources for facts. As it is, this tactic fell on its face. Could be that someone thought a campaign antithetical to the "Blair Witch Project" publicity efforts would effectively undermine the credibility of a film they disagree with. No doubt the company who commissioned this video wanted to find a new way to communicate their message than just a standard press release, but this video did not meet that need. I don't think that Jonathan Swift's descendants should feel this even crowds their satire turf. They'd be justified if they felt just a little miffed, though. Note to self: Mind the MunchkinPosted by Rich Sharp on August 4, 2006 at 9:16 AMWe don’t represent the Lollipop Guild, but of the three gentlemen who did in “The Wizard of Oz,” one was on the trade show circuit last month in San Diego signing autographs, according to deadspin.com. Meanwhile, in Kansas City, the Kansas City Royals had a promotion the same weekend, touting that it had “the last living Munchkin” on the pitcher’s mound to throw out the first pitch before a game. And Major League Baseball mentioned the promotion on its Web site. Imagine the excitement of seeing the last living Munchkin! Oops. Who knows whether it was haste, carelessness or ignorance, but the Royals’ front office – especially the PR team, should have dug a little deeper when booking Mickey Carroll (“Munchkin #2” in the movie). According to publicity information from the San Diego trade show, there are eight living Munchkins. Publicity-driven events require a tight focus on details. Whether it’s a Munchkin, a spokesperson or another celebrity, double-check and verify the facts, lest you have a house fall on you. Pitch 2.0Posted by Rich Sharp on August 1, 2006 at 8:53 AMAdd the agency pitch to the lengthy list of user-generated videos on YouTube. Agency.com recently pitched Subway’s interactive business by creating a video of themselves in the pitch process and then posting the video to YouTube. Is this gratuitous backslapping or a nifty idea? Don't look for PSB "The Making Of..." pitches on YouTube anytime soon...it's energy best spent generating great ideas for clients and prospects. |
