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Email Marketing Subject Line Tips

Posted by Bob Brin on August 30, 2006 at August 30, 2006 6:44 AM

The email engineering folks at Vertical Response posted a blog entry on basic tips for email subject lines to increase your campaign open rates. I would add to #4 -- Put the most valuable information up front -- that you don't want to waste that subject line real estate with "Fall Newsletter or ACME Newsletter." Your subject line is like the rail item on a newspaper's Page 1. That's where you hook 'em in. Email readers are weeding and feeding, meaning most of us are just trying to delete as many generic emails as possible to get to what matters -- emails from Mom, the boss, clients, etc. So use those 40-50 characters like a scarce resource!

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