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« Pitch 2.0 | Main | Penguins, breadcrumbs, and oil, oh my! » Note to self: Mind the MunchkinPosted by Rich Sharp on August 4, 2006 at August 4, 2006 9:16 AMWe don’t represent the Lollipop Guild, but of the three gentlemen who did in “The Wizard of Oz,” one was on the trade show circuit last month in San Diego signing autographs, according to deadspin.com. Meanwhile, in Kansas City, the Kansas City Royals had a promotion the same weekend, touting that it had “the last living Munchkin” on the pitcher’s mound to throw out the first pitch before a game. And Major League Baseball mentioned the promotion on its Web site. Imagine the excitement of seeing the last living Munchkin! Oops. Who knows whether it was haste, carelessness or ignorance, but the Royals’ front office – especially the PR team, should have dug a little deeper when booking Mickey Carroll (“Munchkin #2” in the movie). According to publicity information from the San Diego trade show, there are eight living Munchkins. Publicity-driven events require a tight focus on details. Whether it’s a Munchkin, a spokesperson or another celebrity, double-check and verify the facts, lest you have a house fall on you.
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