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October 6, 2006
Ad Age Bemoans the Aging of MySpace
Ad Age posted this article yesterday MySpace Is Getting Older, and That's Not a Good Thing. Actually, it's not a new thing. Us old folks are getting quicker all the time -- quicker to adopt what's youthful. Mainly because it drives our kids nuts. But also because in an increasingly transparent social media world, it's hard to hide stuff from us. Or get away from all those people who want to be your friends (parents included).
The article makes it sound like teens are dropping out . . .
In August, the site's share of teens 12 to 17 dropped to 11.9% from 24.7% year over year, while internet users between the ages of 35 and 54 -- not exactly trendsetters -- now account for 40.6% . . .
But is it really a lower number or just a percentage shift -- the pie getting bigger? And is that really a bad thing, even if us mouth-breathing shuffle-boarders spend less time in Space? It could also be a lot of parents -- like my sister-in-law -- caught on to what their kids were doing there and pulled the plug on the computer.
I doubt kids will really head for new caves. They're too busy with four instant message windows on their screen, a blue tooth receiver on their ear and a chemistry book in their lap. Which is a lot like this place I call Work. Which means they're growing up. Which is a good thing.
Posted by Bob Brin at October 6, 2006 11:22 AM
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