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November 29, 2006
Ethnic Groups Finding Their Space Online
According to BuzzMetrics, postings at consumer-generated content sites have grown 30 percent a year since 2003 and will total 1.8 billion this year.
Social networking sites targeted toward African-Americans, (BlackPlanet.com) Asian-Americans (AsianAvenue.com) and Latinos (MiGente.com), have found a home online, boasting more than 16 million registered users. Although meager compared to MySpace’s 100 million users, the niche networks have found success by bringing together close-knit communities with much to talk about.
Users can create profiles and search for people by gender, age, interests and ethnicity. The sites also feature chat rooms, message boards, job listings, personals and advertisements.
Currently, BusinessWeek reports 86 percent of Asian-Americans are online, 56 percent of African-Americans are online and 45 percent of Latinos are currently online and undergoing the fastest online migration.
Posted by Catherine Claeys at 3:43 PM | Comments (0) | TrackBack
November 15, 2006
Thinking Theater
Bang! author, Linda Kaplan Thaler says a big bang marketing idea requires theater. Here's a theatrical must read for PR folks -- Ad Age's Bob Garfield gives his analysis* of the hugely viral YouTube video by Dove in which a Plain Jane is made Super Vixen before our eyes in fast forward. Of course, Ogilvy started with a model who was more appropriate for an acne cream commercial than the cover of Vogue. (It's the human equivalent of "Pimp-My-Ride" replacing everything but the engine block.) That's the drama part, combined with a "calling out" to the ad and beauty industry to be more real.
PR meets advertising on a social media stage.
* That link may require an Ad Age subscription.
Posted by Bob Brin at 9:52 AM | Comments (0) | TrackBack
