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Thinking Theater

Posted by Bob Brin on November 15, 2006 at November 15, 2006 9:52 AM

Bang! author, Linda Kaplan Thaler says a big bang marketing idea requires theater. Here's a theatrical must read for PR folks -- Ad Age's Bob Garfield gives his analysis* of the hugely viral YouTube video by Dove in which a Plain Jane is made Super Vixen before our eyes in fast forward. Of course, Ogilvy started with a model who was more appropriate for an acne cream commercial than the cover of Vogue. (It's the human equivalent of "Pimp-My-Ride" replacing everything but the engine block.) That's the drama part, combined with a "calling out" to the ad and beauty industry to be more real.

PR meets advertising on a social media stage.

* That link may require an Ad Age subscription.

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