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August 15, 2007
New-School Marketing
An article from AdAge published earlier this week discusses a recent trend of marketing executives invading the personal digital-spaces of college kids everywhere through students’ favorite online hangout: Facebook.
What’s interesting is claiming that the Facebook bandwagon among marketers is not about selling stuff for clients, but for “their own communications and networking purposes.” I’ll use a geek-term here for my reply - ”LOL,” because it IS about selling stuff for clients. Any marketer justifying their time on Facebook as “research” backs up my point. What are their research discoveries being used for? My guess -- drum roll -- to sell products.
Agencies know they have to understand the new media world to market to younger generations. It’s ok to dive in, but let’s not kid ourselves by jumping into the deep end - spending hours “pimping our profiles,” when many of us just learned how to swim.
Posted by Jason Swartz at August 15, 2007 10:48 AM
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