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Courier Baggage for just trying to be green (and apparently a little too red)

Posted by Bob Brin on October 17, 2007 at October 17, 2007 3:52 PM

Messenger Bag trend pacer Timbuk2 doesn't take itself too seriously, or legal spankings from the likes of Target Corporation. The San Francisco-based company sent out an e-mail that very cleverly says, "Excuse Us!!" (for using RootPhi's Lamitron material made from recycled plastic, including Target shopping bags). Sometimes the Target logo can surface in the material.

We say, Hey, Target, don't shoot the messenger. Go with it. Work with Timbuk2 to create a special Target line and make hay or another type of green on being green.

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