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« Moving from left to right brain in branding | Main | On Target's little secret » Kistle podcast on communications researchPosted by Bob Brin on October 31, 2007 at October 31, 2007 8:41 AM In this podcast for IABC, our very own research enthusiast David Kistle previews his talk at the IABC/Cision Research & Measurement conference in New York, November 11/14-16. He discusses communications research whys and gives us the short story on a case history he'll share at the conference. David's interview with Shel Holtz is the last half of the podcast so you can just slide the bar on your player to jump to it (not to neglect the first half of the interview about going green).
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