The Lead

« October 2007 | Main | January 2008 »

Things always look big from inside the bubble

Posted by Bob Brin on December 7, 2007 at 11:35 AM

Here's a fun Youtubulation about the "coming" tech bubble by a group called the Richter Scales: Men Who Sing. Says one poster:

Its funny, only I don't want to admit that its funny because its true.

Only maybe we're already in the bubble, looking outside, making all those Web 2.0 companies look so much bigger than life!

Comments (0) | TrackBack |

---

On Target's little secret

Posted by Bob Brin on December 1, 2007 at 12:28 PM

The Minneapolis Star Tribune picked up on the story of Target asking their group of young influencers called "Rounders" to keep the relationship secret on the new Facebook site by Target. (Disclosure: I received a brief quote.) Target and anyone else diving into social media should get to know the Word of Mouth Marketing Association's ethical guidelines. When talking to clients about social media ethics, we use a storm-tracker theme to underscore that we're undergoing a climate change and that we can learn form the mishaps of others. Anyone who's read anything about this new environment knows that transparency is the key and you can't fool mother nature. This will blow over . . . and over . . . and over.

Here's the original post from the prof who brought up the issue. If you want to see all the response from the blogosphere over the past few days, go to Technorati and search on Target rounders.

Comments (0) | TrackBack |