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December 1, 2007
On Target's little secret
The Minneapolis Star Tribune picked up on the story of Target asking their group of young influencers called "Rounders" to keep the relationship secret on the new Facebook site by Target. (Disclosure: I received a brief quote.) Target and anyone else diving into social media should get to know the Word of Mouth Marketing Association's ethical guidelines. When talking to clients about social media ethics, we use a storm-tracker theme to underscore that we're undergoing a climate change and that we can learn form the mishaps of others. Anyone who's read anything about this new environment knows that transparency is the key and you can't fool mother nature. This will blow over . . . and over . . . and over.
Here's the original post from the prof who brought up the issue. If you want to see all the response from the blogosphere over the past few days, go to Technorati and search on Target rounders.
Posted by Bob Brin at December 1, 2007 12:28 PM
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