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February 27, 2008
Starbucks and the "Communicative Act"
Lots of PR and marketing pundits talking about Starbucks' decision to close its stores nationwide for a mandatory retraining session. Some argue it's a stunt. Others call it an outward effort to improve flagging quality. Whatever your opinion, it's a great example of a "communicative act" -- an act that in and of itself is meant to communicate a position or direction.
Whether it's a stupid act or not remains up for debate.
Posted by Matt Kucharski at February 27, 2008 1:00 PM
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