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Starbucks and the "Communicative Act"

Posted by Matt Kucharski on February 27, 2008 at February 27, 2008 1:00 PM

Lots of PR and marketing pundits talking about Starbucks' decision to close its stores nationwide for a mandatory retraining session. Some argue it's a stunt. Others call it an outward effort to improve flagging quality. Whatever your opinion, it's a great example of a "communicative act" -- an act that in and of itself is meant to communicate a position or direction.

Whether it's a stupid act or not remains up for debate.

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