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February 4, 2008
Super Bowl Ads Running on Idol
I actually found the Super Bowl game more entertaining last night than the ads. And I don't watch football. It could have been the satisfaction of seeing Randy Moss run patterns just for exercise. Or maybe it was seeing Brady go home with only a super model. I laughed and cried myself to sleep.
There was some good rodent and reptile humor. I liked the Bridgestone ads with screaming squirrels and other wildlife (Alice Cooper and Richard Simmons) caught in the headlights. Unfortunately, no creatures were harmed in the making of those commercials. Sobe ran some lizard ads that I kept expecting to be by Geico. The best of this pack was the brilliant consumer-generated Doritos commercial finalist where a guy baits a mouse trap with a bit of a Dorito and then waits while listening to opera only to be attacked by a guy in a mouse suit. That ad was beyond humorous; it spoke to the angst of Dorito-eating, football-watching males everywhere who can't stand the idea of torturing animals with opera. Overall, Doritos takes the cheese with its consumer-created commercial and music contests. But otherwise, there wasn't much that was ground breaking except for the Super Bowl being one long American Idol commercial. I'd call that heart breaking in a way that only Tom Petty could mend.
Posted by Bob Brin at February 4, 2008 8:12 AM
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Comments
Wow...the Minneapolis Advertising and PR community is in agreement about the sad state of the advertising during the super bowl. My name is linked to a post called "Super Bull" that was made the same day as Bob's and pretty much sums it up in the same tone. Calling all companies....send your business to the cold land of Minnesota and maybe we can help save this dying tradition or at least try :)
Posted by: Holly at February 8, 2008 11:31 AM