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February 22, 2008
Thought Leadership at the US Postal Service?
Just received a new magazine in the mail called DELIVER -- A MAGAZINE FOR MARKETERS. Kind of interesting -- stories on cutting edge consumer campaigns, health care marketing, possibility of "Do Not Mail" legislation, etc.
Then I noticed that the magazine had no advertising -- only a logo on the back cover for the US Postal Service. It's basically a thought leadership advertorial exploring how marketers can better use direct mail for their programs.
Does anyone else find it ironic that you can read the magazine online at www.delivermagazine.com?
Posted by Matt Kucharski at February 22, 2008 2:21 PM
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Comments
I started reading this magazine last fall--it has some good articles and it's a quick read. Hadn't realized the magazine is produced by the US Postal Service--good catch and I agree quite ironic that there's a web version. Now, I'll be watching to see if there's an editorial push for marketers to do more direct mail!
Posted by: Joe Curry at February 27, 2008 8:46 PM