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BASF launches B2B blog for turf pros

Posted by Bob Brin on March 24, 2008 at March 24, 2008 6:07 AM

BASF recently launched its TurfTalk blog (with some help from us). It's a good example of how a B2B blog can help open a dialog with a niche market, in this case, the pros who manage grounds for golf courses and the like. Various experts from the company will chime in, along with occasional industry pundits.

Related, we built the site using Wordpress, and our developers are finding it most friendly. Can I say that on a Movable Type-powered blog? We used lots of available plugins for things like the poll, the graphic icons tied to each category and the little pop-ups with each author's name. We also added Google Analytics to track traffic, FeedBurner and Share This. Share This is a great way to include all the social media sharing features (from e-mail to Facebook to de.licio.us) with one icon instead of the dozen or so icons you'd need to add to each entry. Could even spruce up this blog a bit!

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