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How young people get their news shows e-mail still not dead

Posted by Bob Brin on May 23, 2008 at May 23, 2008 11:26 AM

After I officially declared e-mail not dead in a recent post, I am now seeing evidence supporting my bold claim (previously my research was based on a survey of my own e-mail inbox, some 1600 messages strong). It was only a few years ago that e-mail was called the killer application and then more recently, I've heard social media experts from other firms refer to it in the past tense. From killer to deceased in a few short years.

Now, WOMMA tells me (via e-mail) that the AP is releasing research showing that young people are getting their news via social media networks (is that news?) and they're spreading it via e-mail.

"Also, the survey found that 16 of the 18 participants got their news through e-mail, a medium which traditional media like newspapers rarely employ."

Then again, is a survey with 18 participants research? Okay, I'm off to delete some e-mails so that the IT department doesn't kill me.

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