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Flashed by Google

Posted by Jason Swartz on July 3, 2008 at July 3, 2008 10:56 AM

Google recently announced the ability to crawl and index textual content in Flash, using a newly developed search algorithm. For you non-nerds, this basically means that your super rad, flashy site will finally be recognized and indexed. Straight from Google, "In the past, web designers faced challenges if they chose to develop a site in Flash because the content they included was not indexable by search engines." However, just because your pages can be indexed, doesn't mean they will rank higher.

Overall a cool development, but I don't think this should give us free range to go Flash-crazy in our designs. Although this is a positive step forward in the Web marketing world, there are still many issues that can exist with heavily Flash-based sites. Long load times and risk of seizure to name a few. Ultimately, Flash is a tool and should really be used as such. Keeping a nice balance is usually best.

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