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How to Grow a Right Lobe and Rule!

Posted by Bob Brin on August 28, 2008 at August 28, 2008 4:25 PM

For those of you who lean to the right -- intellectually -- here's a great book: A Whole New Mind - Why Right-Brainers Will Rule the Future. It's based upon six aptitudes: design, story, symphony, empathy, play and meaning. They provide a good mindset for when you need to describe to those who lean leftward that specs, numbers and process diagrams aren't enough to win. Nor is simply attaching graphics to messages. Right-brained thinking, engineering, manufacturing, positioning and metaphorical story telling is more compelling, and therefore vital, in a world of rapid and rabid competition.

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