Hubspot's Mike Volpe -- A guy who gets it and gives it...Posted by Matt Kucharski on September 16, 2008 at September 16, 2008 1:41 PM
Last week at the Worldcom Public Relations Group's regional meeting in Montreal (lovely city, by the way), had the pleasure of listening/seeing a presentation by Mike Volpe, VP/Marketing at HubSpot, on how public relations professionals need to embrace social media.
I know. Most of you stopped right there. We've all heard a bunch of these -- usually by people who are so enamored of what's possible that they fairly wet themselves. Very few of these tinklers, though, have an iota of understanding of the true nature of public relations, and as a result talk only in terms of how much noise they generated (views on YouTube, clicks on their Web site, etc.).
Volpe gets it -- and does so in a very practical manner. Not only does he talk about the role of social media in public relations in a cogent manner, but he also talks about the steps every PR professional should take to really harness social media in a way that's practical and meaningful. You can find a copy of his presentation at www.slideshare.com/hubspot
Oh, and by the way, if you're a small company and want to improve your social media presence, Hubspot's got some pretty interesting tools. May want to check them out.
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Thanks for the kind words about Mike and HubSpot. I work in the development group, and Mike is our biggest customer. The marketing tools we build are the tools that he requests.
I can't wait to tell him about his new nickname: Mike “Tinkles Less” Volpe.
Posted by: Dan Dunn at September 17, 2008 10:22 AM
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