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Iconoculture shares eight consumer trends in '08

Posted by Bob Brin on September 10, 2008 at September 10, 2008 7:33 AM

Heard a great presentation here at our shop last night on "8 Trends in '08" from Hans Eisenbeis. Hans is a cultural demographer for Iconoculture  a research company of "trend explainers." One trend that I dug: "Experts 2.0," is about consumers returning to trusting and depending on professionals and experts, which Hans related to the "old guys rule" phenomenon (and brand). The dichotomy, of course, is that we're all uncertain who to trust with this decade's corporate crimes and sub prime slime. But Experts 2.0 is about a backlash to "everybody's an expert" (read social media mania). Consumers want to eliminate noise and focus on a "sequestered group of experts, trusted friends and, even, brands." In fact, the consistent theme in all eight trends was trust or Web 2.0 as it was meant to be.

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