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We tease to please . . . Headlines writ with wit and search engine marketing magnetism

Posted by Bob Brin on October 22, 2008 at October 22, 2008 10:43 AM

Thanks to Andy Goldman-Gray, V.P. of marketing at the Greater Twin Cities United Way who sent this praise to a very important woman in these bloggers' lives, whose initials are C.E.O.

By the way, you have the best blog headlines on your website. They tease perfectly!

It's a daily challenge -- do we write headlines that are clever or headlines that cleaver their way into the first page of Google results? Online headline writing is part art and part search engineering. We strive for a balance, like the headline above in which I wedged the words "headlines" and "search engine marketing." But I stopped short of something like "How to write headlines for blogs" (although I snuck it into the body copy just there). In other words, while we do try to attract the search engines, we also want to attract the reader into the the lead paragraph. Wit isn't everything, either. If your headline's so cute it doesn't leave a clue about the content, the reader won't be enticed.

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