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Burger King's Whopper Virgins world's purest tasteless test?

Posted by Bob Brin on December 8, 2008 at December 8, 2008 8:43 AM

Crispin Porter & Bogusky, BK's agency, traveled across the globe to remote locations finding indigenous people to participate in a taste test: Whopper vs Big Mac. Participants in the study ('Whopper Virgins') had never seen a hamburger or been exposed to ads from the fast food giants. The whole concept (see Ad Age article) has been stirring up some controversy. Just do a Google Search on Whopper Virgins. Big surprise, given they're testing food that's already under fire on people who haven't been exposed to it, and shouldn't. Next, let's test dog food on Arctic wolves.

I don't know. Maybe it's just an expensive spoof on marketing and social media mania. Then let's not make the joke on people from another culture struggling to pick up a floppy slider. I'd rather see Burger King spend the money on helping those people sustain their culture and live better. I'd bet their target market cares more than they realize.

Check out the full-length viral video.

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