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Pitching Bloggers: PR Pro Kicks Butt While Pitching The Poop

Posted by Bob Brin on December 19, 2008 at December 19, 2008 11:01 AM

There is no better praise than a blogger blogging about your pitch. Blogger Peter Hartlaub, from The Poop (labeled "the Chronicle Baby Blog"), said our own Whitney Mare's pitch "made his day." But read the whole thing and don't miss the comment by a follower who wants Whitney's job. Whitney's approach included a bit o' w(h)it, respect for the blog's topic and style and messaging that is humble, yet transparent. She makes no bones that she's cheering for our client Jim Beam on a parenting site, if only because the mention of Beam's competitor compelled her to enter the discussion. A nice dialog ensues . . . It sounds like more than a few parents out there invoke the spirits when the need arises. Cheers, Whit!

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