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Twitter Means Business - A New Book on How Microblogging Can Help or Hurt Your Company

Posted by Jason Swartz on December 1, 2008 at December 1, 2008 3:33 PM

Here's a new book from author Julio Ojeda-Zapata on how Twitter can be a good or bad thing for your business. I heard him on MPR on the way into the office this morning and he made some interesting points. For example, he explained how Twitter allows a company to speak with their audience instead of at them - something I firmly believe is at the heart of social media. Jason Falls, one of our partners with Jim Beam, is also quoted on the book's Web site giving it praise. The first chapter apparently answers many people's long-standing question, "Why should I care?" I'll give it a read and make a post after I'm finished.

If anyone else has read this book, feel free to let me know your thoughts.

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