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« Mothers-Who-Blog Misconceptions | Main | It's Not the Size of the Ad That Counts, It's How You Use it » Share, don't bare, on TwitterPosted by Bob Brin on January 23, 2009 at January 23, 2009 2:23 PMNot to beat a dead horse against a brick wall (I always say), but this story about the PR guy who posted comments that were too hasty and nasty is too important of a lesson not to learn something from it. Social networking is just that -- social. What you post is no longer just between friends, it can easily go to friends of friends and can end up in other Twitter sites, blogs, etc. Trashing others is dangerous. If not social suicide, it may be professional suicide. My advice: assume everyone is listening . . . We counsel clients not to stay away, but to remember that its better to stay positive -- connect, compliment, and critique constructively as you would in any social setting. Rants and condescension is so last decade! Enter a social media community as a listener and follow the contacts, reporters and other pundits you need to know. It's a great way to find out who's talking to who(m?) and learn from their open exchange. Then share, don't bare. I'm not saying never speak out or be real. Just remember your opinion reflects on you and those you represent. That age-old advice "You're never off the record" rings even truer.
Trackback PingsTrackBack URL for this entry: CommentsNice reminder Bob. This was brought up at the recent MIMA panel as well. It's important to be human, but it's also important to know what role you're playing with each social media account you're using. Posted by: Matt at January 26, 2009 8:35 PM Post a comment |
