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« Still not sure about journalists on Twitter? | Main | Social media and the approachable brand » T-Mobile Liverpool Station Dance StuntPosted by Matt Kucharski on February 18, 2009 at February 18, 2009 4:57 PMWhether you love it or hate it, think it's fake or it's a hoax, you can't deny the effectivness of this "stunt gone viral" from T-Moble. It's worth 2 minutes to watch the video -- and then another two minutes to read the online comments. The thing that I like about it is that it's a "stunt with relevance" -- people using their phones (and ostensibly their T-Mobile service) to capture the moment and share it with friends. In that sense, it's not just an attention-getting stunt -- it's also reinforcing a purchase. Enjoy...
Trackback PingsTrackBack URL for this entry: CommentsLove it Matt - I think the only reason people might think it's unoriginal is the fact it takes place in a train station, like a few viral videos from last year - but I think the familiarity adds to it's ultimate effectiveness. It is right on brand for a phone company to emphasize the the viral nature of sharing. I especially like the way the number of dancers grows virally as the song goes on. Posted by: Charlie Quirk at February 23, 2009 1:14 PM Post a comment |
