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Good discussion on measuring social media

Posted by Bob Brin on March 4, 2009 at March 4, 2009 7:47 AM

There's a good discussion underway on Chris Brogan's blog about moving the needle with social media. I chime in . . . I get challenged by Chris. We'll see where it goes. Lots of good thoughts. My thought ties back to my previous post on the approachable brand. The more voices engaged on your behalf, like our SMERFs, the more your organization is socially networked. Thus the more touches and relationships. We have 14% of our organization trained and actively engaged in social networking. A pretty good metric, me thinks. Though not the only one, certainly.

So if you're trying to change the culture, expand the brand and get your organization out there in the new communications, train them in social media and get them in contact. You can count their voices, their posts, resulting inbound links and leads. You could also measure how fast the network is scaling (number of friends and followers). Like PR and advertising, it can positively influence your brand and your sales, donations, etc. Start small with your own social media elite. They're probably already out there.

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