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Social media isn't a channel: Ad-driven program by AT&T

Posted by Bob Brin on April 21, 2009 at April 21, 2009 6:59 AM

I like the spirit of AT&T's "Investing in America" with its etch-a-sketch illustration and story-telling based on how people are getting through these tough economic times. But the company isn't getting that social media is more than a channel for messaging.

The site links you to a Twitter presence, and a Facebook site, which provide a mish-mash-up of product and sponsorship plugs and attempts by the company to get people talking about how they're helping others.

As you might expect, the dialog is being overtaken by customers and former employees wanting better service and fair treatment of workers.

AT&T doesn't appear to be picking up on the calls.

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