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« Amazon-azing ... they do listen (via Twitter)! | Main | PR, Social Media and the Multi-Disciplined Approach » Outline for a simple yet comprehensive corporate Social Media policyPosted by Matt Kucharski on May 12, 2009 at May 12, 2009 1:48 PMGetting a lot of questions from people about what a good "corporate social media policy" should look like. I suppose the "consultant" thing to do would be to commission a huge study, benchmark a dozen "best practice" companies and develop a 15-page document that nobody would ever read. But the practical thing to do is keep it simple. After all, most companies already have policies and codes of conduct in place, so, here's my recommended "outline" for a social media policy for your company. If it's more than a page, you're over-doing it. I. Introduction (all that corporate-speak about how this is important and you should pay attention) II. The three rules you need to remember when using social media: A. If you mention the company you're an informal representative of the company, BUT YOU DON'T SPEAK FOR THE COMPANY. Say you're wearing a hat with the company logo at the Mets game and you curse the ump because you didn't like the call. Don't go as far as saying that the company agrees with you. The company might be a Cubs fan. B. As an employee, you're privvy to proprietary information -- about our company and about our customers. If you're at an industry conference, you wouldn't tell a stranger every intimate detail about your secret product developments or how you plan to win that big contract, so why would you do that online? C. Don't embarrass yourself, or embarrass us. You know that cousin that's in prison? He's got the same grandparents as you. III. Close with more corporate-speak and where to go for more information if you're dense enough that you don't understand the stuff above. What am I missing?
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