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Why would I opt in to Wal-Mart e-alerts??

Posted by Matt Kucharski on May 27, 2009 at May 27, 2009 10:53 AM

Okay, maybe it's just me, but I think we need to apply a little bit more logic to the use of syndicated alerts by retailers.

The other day I got an email from Wal-Mart (how they got my address, one only knows) with a "Special Invitation." Here's the actual copy:

"At Walmart, we value customers like you. We want you to be the first to know about our wide assortment of new products, Every Day Low Prices and featured values -- available online and at your local store. Watch for our emails in your inbox, and start saving. Visit Walmart.com today." (Side note -- the company's branding police need to pay attention to the Wal-Mart/Walmart thing). But I digress.

Let me think about this. I haven't been in a Wal-Mart in about 5 years, but NOW I can sign up so Wal-Mart can email me to let me know about the great new products available there. I've got nothing against the store, but come on -- do I really need Wal-Mart to notify me when they're selling something new?

I don't get it. Someone enlighten me. Is this really a good use of e-mail alerts?

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