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Did you hear that? Me, too.

Posted by Tony Morse on June 5, 2009 at June 5, 2009 3:37 PM

In a recent post I shared how a few Tweets about a situation with Amazon demonstrated that people are listening. In the B2B marketing world, similar things are happening on LinkedIn.

This week, one of our clients announced a relationship with a leading airline and several of our team shared the news through our social networks. One team member shared an article in a LinkedIn group. That led to a discussion and an opportunity for our client's CTO to correct a misperception about their technology. The discussion piqued the interest of a researcher who offered to include our client in an industry report. More exposure. More street cred.

So, what are the valuable lessons here?

• Sharing articles on a social network can create incremental (or even exponential results).
• Everyone should play a role in distributing information on behalf of your company, your clients and friends of your company.
• People really are listening and looking for useful information and then discussing it online.
• Social networking is critical, even for B2B companies.
• The conversation about you will go on with or without you, so you'd better be tuned in to the groups out there.

What are other lessons to be learned here?

What do you think you will do differently?

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