The Lead

« Why would I opt in to Wal-Mart e-alerts?? | Main | Did you hear that? Me, too. »

Interesting bits from PRSA Counselors Academy #CA2009 so far

Posted by Matt Kucharski on June 1, 2009 at June 1, 2009 11:56 AM

Attending the Public Relations Society of America Counselors Academy Spring Conference -- so far some really good content. A couple of tidbits:

• Like most media channels, word-of-mouth is moving vertical as evidenced by the success of SheSpeaks -- a very interesting Word-of-Mouth firm focusing on female influencers

• Lots of companies adopting a model for social media that's very similar to Padilla's -- Listen, Engage, Initiate.

• Interesting discussions about measurement of advertising and news coverage from VMS -- one blinding glimpse of the obvious that I hadn't considered was the impact that news coverage (and other public relations outputs) has on the effectiveness of the advertising. "Strong public relations creates a condition for advertising to be more effective. Poor public relations will bring ad effectiveness way down." Interesting.

• Amazing how many ad agencies don't consider the quality of the ad when documenting impressions. Imagine giving both a positive and negative article in the New York Times the same level of value.

• In a panel now talking about specialization. The consensus is that larger agencies are making every effort possible to "look smaller" by focusing on specialties and creating "flanker brands."

• Looking forward to the keynote by Robert Stephens of Geek Squad, who's going to talk about how the brand was built through public relations prior to the purchase by BestBuy.

Trackback Pings

TrackBack URL for this entry:
http://www.psbblog.com/mt-tb.cgi/199

Comments

Posted by: Rick Weber - VMS Midwest Regional Director at June 4, 2009 7:46 AM

Post a comment

Name:

Email Address:

URL:
Remember Me? YesNo

Comments: