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« foursquare: Because Twitter Has No Stinking Badges | Main | Ethics resources for your social media policy/guidelines » Blogwell social net works - If you think Twitter is all chatter.Posted by Bob Brin on August 14, 2009 at August 14, 2009 9:24 AM You'd be right. Chatter is what makes social circles go round, and that centrifugal force drives business.
So, anyway, yesterday I'm sitting in the audience at Blogwell, the social media conference where big companies share their social experiences (held here in sunny Minneapolis at General Mills HQ). At one session, the two communications heavies* from McDonald's are chatting about the cool stuff they're doing. (Their gig was titled: McDonald's: "Social Media at Local, Regional, and Global Scales.") (Oooohh, big speech!)
Then they start talking about their Mindshare site for connecting their internal community. From Blogwell notes: Mindshare has 10 neighborhoods within the community -- going everywhere from operations to open channels. We share all kinds of information. We get input from our owner-operators for other owner-operators, . . . "Here's how I'm solving that at my operation in Italy." Up on the screen goes a picture of the site and there's the face of Joe Curry, who used to work at Padilla. Joe is a bit of a legend here. We have a piano in our atrium because this guy was almost as good on the piano keyboard as the computer keyboard. So I send out this tweet: 
And about 2 minutes later, Joe responds (he's not even at Blogwell): 
Then the presentation ends and I rush the stage (professionally) and I'm first to chat with Steve Wilson, who turns out to be Joe's boss. I tell a Joe story or two and now the three of us are going fishing in Canada. DISCLOSURE: The fishing story's a lie. But it could happen. Anyway, the point is, even though I skipped the Blogwell happy hour (not without deep regret), I managed to connect with a colleague and flip a business card at his boss, who hopefully believes we produce Joes like McDonald's does hamburgers. So it just goes to show you, chatter is a good thing. It leads to connections and re-connections. And that's good business-speak. *Heather Oldani, Senior Director of Communications and Steve Wilson, Senior Director of Global Web Communications of McDonald's
Trackback PingsTrackBack URL for this entry: CommentsHi Bob--Thanks for the kind words. I wasn't able to attend yesterday's BlogWell event, so I was following along on Twitter. I was surprised to see my name appear in your tweet--didn't realize my photo was on one of the slides! The Mindshare community is a way to help McDonald's 3-legged stool (franchisees, suppliers and company employees) share best practices, ask & answer questions and collaborate more effectively. It's definitely been interesting. I hope the PSB piano is still getting regular use! Ray Kroc's Yamaha piano sits in the Hamburger University atrium, but I'm not sure if we're allowed to play it (let alone if it's been tuned recently!). Also, I'd seen the Padilla Gorilla section when it launched but this morning I browsed again through some of the recent projects. Nice work from the Interactive & Creative Services teams!! Posted by: Joe Curry at August 14, 2009 12:32 PM Post a comment |
