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Ethics resources for your social media policy/guidelines

Posted by Bob Brin on August 21, 2009 at August 21, 2009 9:53 AM

Lots of interest these days in developing social media guidelines or policies. (We prefer guidelines.) Here are some great resources on social media ethics:

• Examples! An online database of social media policies from a long list of organizations. Thanks to Jason Falls for a heads up on this one.

• Word of Mouth Marketing Association's Ethics Code

• Social Media Business Council's Disclosure Toolkit

Of course, putting a bunch of rules in place isn't enough. Your organization will need training and to go through the exercise of "what if" situations. You should also consider:

• an assessment of your social media landscape. Who is out there talking about you and your topics (competitors, pundits, reporters, bloggers and . . . employees!)? What are they doing/saying and where are the opportunities to tune in, join in and lead?

• a cultural and structural shift map. How you'll transform the organization and its culture to communicate in the new environment.

• a strategy with measures in place to replace the feet-first jump into social media tactics.

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