The Lead

« Microhoo -- Yahoo Goes Bing! | Main | foursquare: Because Twitter Has No Stinking Badges »

Managing Online Reputation - Some Simple Guidance

Posted by Matt Kucharski on August 2, 2009 at August 2, 2009 4:02 PM

This article from the New York Times does a nice job of helping businesses understand that we're in a new era of online reputation management. You can't be scared of it, but you can't completely control it either. It's a little like trying to hold onto a squirming puppy. If you try too hard, it'll wiggle away.

We've been talking to a lot of companies these days about the cultural impact of social media -- not just the cool tools -- but getting a real understanding of what you as an organization need to consider -- and do -- in today's online world where the conversations are directed by your customers and not you.

Listen -- understand who is saying what to whom.
Participate -- join the conversations already taking place. Comment on blogs. Follow people on Twitter. Reply to questions and queries.
Initiate -- do this only after you've been doing the other two.

Trackback Pings

TrackBack URL for this entry:
http://www.psbblog.com/mt-tb.cgi/208

Comments

Post a comment

Name:

Email Address:

URL:
Remember Me? YesNo

Comments: