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« William Shakespeare and BusinessWeek on Brand | Main | What Makes a Pitch Work: WCCO Meet the Journalist Part Two » Meet the Journalist: WCCOPosted by Rich Goldsmith on October 4, 2009 at October 4, 2009 3:44 PM
Since most public relations campaigns are aimed at generating media coverage to raise awareness of an issue, product or service, it's important to have a full understanding of the needs of reporters and editors. To that end, Padilla Speer Beardsley holds regular "Meet the Journalist" sessions, bringing in journalists to discuss their work, as well as how we can work with them to help them find sources and report on the news of the day.
We recently conducted one of these sessions with WCCO Reporter Jason DeRusha and WCCO Assistant News Director Mike Caputa. We recorded video of some of their best tips for working with broadcast news outlets, and the pair discussed everything from the best way to contact a broadcast outlet, to their biggest PR pet peeves. Part one of this five part video is available below. WCCO: Meet the Reporter - Part 1 from Rich Goldsmith on Vimeo.
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