The Lead

« PR Pet Peeves: WCCO Meet the Journalists Part 4 | Main | Why I Can't Share This Great Star Tribune Article With You... »

Owens Corning lightens its carbon footprint with online sustainability report

Posted by Bob Brin on October 28, 2009 at October 28, 2009 7:15 AM

Sustainability reporting has become about as complex as financial reporting. Witness this 70-plus page Web site by Owens Corning with tons of tables and charts and a hefty index mapping the site content to the Global Reporting Initiative (GRI-G3). GRI's Sustainability Reporting Guidelines give organizations around the world a global framework for . . . and I quote . . . "reporting the economic, environmental and social dimensions of an organization's activities, products and services." Being in the business of energy-saving products, it only makes sense that Owens Corning took a green approach by reporting online rather than producing a printed report. Still, Padilla Gorilla did some heavy lifting to design and construct this light and airy site. Built upon ASP.NET, the site runs on a complex content management system, is carefully tuned for search engine optimization and uses sophisticated Omniture analytics dashboards for performance analysis. After all, a stream-lined, smooth running site is more sustainable.

Trackback Pings

TrackBack URL for this entry:
http://www.psbblog.com/mt-tb.cgi/224

Comments

Post a comment

Name:

Email Address:

URL:
Remember Me? YesNo

Comments: